Gary Ross directs this sci-fi action film based on the best-selling novel by Suzanne Collins. Jennifer Lawrence stars as 16-year-old Katniss Everdeen, a citizen of the totalitarian post-apocalyptic country of Panem, formerly the United States. Every year, the all-powerful ruling agency known as the Capitol selects one boy and one girl from each of Panem's 12 impoverished rival districts to fight to the death on live national television in a contest known as 'The Hunger Games', in which the winner is given food to feed their entire district for a year. When her younger sister Primrose (Willow Shields) is selected as a contestant, Katniss steps up to take her place in the match. Under the tutelage of inebriated former champion Haymitch Abernathy (Woody Harrelson), Katniss goes into training for the fight of her life.

This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book.

This is an EXACT reproduction of a book published before 1923. This IS NOT an OCR'd book with strange characters, introduced typographical errors, and jumbled words. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book.

This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book.

This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book.

Diplomarbeit aus dem Jahr 2001 im Fachbereich BWL - Handel und Distribution, Note: 2,3, Westfalische Wilhelms-Universitat Munster (Betriebswirtschaft, Distribution und Handel), Sprache: Deutsch, Abstract: Inhaltsangabe: Einleitung: Bei der Strategie der Mass-Customization verbindet ein Hersteller die Vorteile einer Massenproduktion mit denen einer kundenspezifischen Einzelfertigung. Jeder Kunde erhalt dabei genau das Produkt, das seinen Wunschen und Bedurfnissen entspricht, zu einem Preis vergleichbarer Massenware. Mass-Customization bedeutet in der Bekleidungsindustrie somit massenhafte Produktion masskonfektionierter Ware (Industrielle Masskonfektion). Ziel der vorliegenden Arbeit ist die Formulierung einer absatzmarktorientierten Expansionsstrategie des Mass-Customization-Pioniers in Abhangigkeit von moglichen absatzkanalbezogenen Verhaltensweisen des Bekleidungsherstellers. Es geht um die Beantwortung der Frage, auf welche Art und Weise der Mass-Customization-Pionier im Bekleidungseinzelhandel sein Expansionsziel unter Beachtung eines durch das Herstellerverhalten begrenzten Handlungsspielraumes erreichen kann. Als Expansionsziel des Mass-Customization-Pioniers kann die Eroffnung moglichst vieler Niederlassungen in moglichst kurzer Zeit angesehen werden. Gang der Untersuchung: Zur Fundierung der theoretischen Erkenntnisse wurden zahlreiche Expertengesprache mit Bekleidungsherstellern zum Thema Industrielle Masskonfektion bzw. Mass-Customization gefuhrt. In Kapitel 2 bilden die dominierenden absatzkanalpolitischen Zielsetzungen des Bekleidungsherstellers den Ausgangspunkt zur Ableitung seines absatzkanalbezogenen Verhaltens. Nach der Klarung begrifflicher Grundlagen wird in Abschnitt 2.2 das Verhalten des Herstellers unter der Zielsetzung der vertikalen Kooperation behandelt. Im Rahmen der Ableitung des Herstellerverhaltens wird dabei zunachst auf potentielle, der Zielerreichung entgegenwirkende Konfliktarten eingegangen. In Abschnitt 2.3 wird das Herstellerverha